What Type of Marketing Fits Your Business?
Flair For Blogging , Uncategorized / April 8, 2012

Guest  Article: In Marketing, One Size Does Not Fit All by C.J. Hayden, MCC Online at www.getclientsnow.com/not-one-size.htm  Imagine that you went shopping for a new shirt, and the salesperson presented you with a garment three sizes too big, saying, “This is one of our most popular colors.” Or showed you a shirt in a child’s size, telling you, “This style is new this season.” You’d probably think the salesperson was crazy, right? And you certainly wouldn’t trust his or her judgment about what shirt might be right for you.                                                            Imagine that you went shopping for a new shirt, and the salesperson presented you with a garment three sizes too big, saying, “This is one of our most popular colors.” Or showed you a shirt in a child’s size, telling you, “This style is new this season.” You’d probably think the salesperson was crazy, right? And you certainly wouldn’t trust his or her judgment about what shirt might be right for you. Unfortunately, this sort of thing goes on with marketing all the time. Without asking you a single question about your situation, an acquaintance describes the latest marketing idea they heard about, and urges you to try it. Or a…

Bloggers Devote Time to Market, too

I ran into another person interested in blogging who also writes and wants to get more exposure. His name is Ron Lazenby and he creates Western short stories. He has two titles out now. Our families have lived in Lucerne Valley for over 30 years. We know a lot of people but not enough for his book to make great sales. We talked about the value of connecting to others on the Internet but beyond that he was a bit confused. You see he wants more sales and to share his love of writing Westerns like me but he’s not sure how it all works. We talked about the growing trend in blogging. Sure, he can go to book fairs and events where he’ll get some exposure. It’s what many authors do. After I explained what blogging was, his eyes lit up. I think I have a new convert! Source: 71toes.blogspot.com via Stacie on Pinterest   Here’s how it can work for you. You have a product… let’s say a book… that you hope will sell. No one has heard of your book so it sits in a box. Printing houses, who help self-publishing authors like Ron, don’t really get…