Bloggers Devote Time to Market, too

I ran into another person interested in blogging who also writes and wants to get more exposure. His name is Ron Lazenby and he creates Western short stories. He has two titles out now. Our families have lived in Lucerne Valley for over 30 years. We know a lot of people but not enough for his book to make great sales. We talked about the value of connecting to others on the Internet but beyond that he was a bit confused.

You see he wants more sales and to share his love of writing Westerns like me but he’s not sure how it all works. We talked about the growing trend in blogging. Sure, he can go to book fairs and events where he’ll get some exposure. It’s what many authors do. After I explained what blogging was, his eyes lit up. I think I have a new convert!

Here’s how it can work for you.

You have a product… let’s say a book… that you hope will sell. No one has heard of your book so it sits in a box. Printing houses, who help self-publishing authors like Ron, don’t really get excited about his book title. He’ll have to do some marketing. Marketing?  That’s all of the steps it takes before you make a sale.

Ron can pay for someone to sell his books or he can promote them on his web site. Once on his web site, he can create a blog to talk about his love of Western subjects, how he created his book, the processes of having it printed, and places he’s planning to be … more events. He loves that part, he says. He can blog anytime, anywhere, and not worry about traveling to his next book fair. Of course, book fairs and book signings are the best way to meet face-to-face buyers. Ron knows that. But they don’t happen every day.

Now he’s learning that blogging is not just writing a quick post. He’s learning that to generate more interest and exposure he needs a broader network of other bloggers who will help him get the word out. His comments and posts go out in an ever-widening circle, and those who contact him through comments and links back to his web site, help strengthen the network.

I bet Ron’s blogging on the network right now. Or, maybe, balancing a bunch of books on the way to a fair.

If you would like to learn more about designing a blog page, using blogging to generate more sale, or the best practices to keep the network growing go to then go to the top of the page and click on “High Desert Blogging Network.”

Rusty LaGrange